In recent times we have been obsessed with the idea of staying as far away from germs as possible and with such illnesses as the Norovirus we are becoming more fixated on cleanliness. In fact, market research providers, Mintel have found that 14% of people are more concerned about germs than they used to be.
There are both good and bad germs. Pathogens are the germs that we need steer clear of and in a bid to do so many of us are turning to antibacterial hand wash - 46% of those surveyed in Mintel’s research. It has also been reported that 16% regularly carry hand sanitizer with them.
Richard Caines, Mintel's senior household care analyst, said: "A clean home environment improves people's sense of wellbeing and reduces anxiety - even more so at a time when incomes are being squeezed and less money is available for going out.
"Although some people think that as a nation we're becoming too obsessed about hygiene, manufacturers still have a big opportunity to market cleaning products focused on protecting and caring for the home and family, something that has resonance with consumers."
In just one year the desire to find disinfectants that are powerful germ killers increased by 9% in Britain, which highlights how significant the concern is in this country. According to Mintel new product development is capitalizing on germ phobias and their research showed the UK as the most active country with 13% of household products carrying an antibacterial claim.
It has been said that the driving force behind the rise in concern over germs is the new development of technology including laptops, smartphones and tablets. However, by simply typing in a Google search for ‘staying germ free’, technology is not the top result, instead we are bombarded with guides on how to stay germ free on a plane. The concern over germs is widespread and covers many circumstances.
If you’re concerned about germs we at Click Cleaning recommend having a hand care product with you at all times. For convenience and having the option of carrying it in your handbag without it taking up too much room we believe the Sanitise - Hand Sanitiser Gel 60ml is ideal for you. A larger option the Q-Gel Fresh by Quattro 70% Alcohol Hand Sanitiser 5litre is also available.
For advice on how to keep the office germ free, we have a range of guides for you to read including: ‘Office cleaning’ and ‘How to clean a computer keyboard’.
